How can WWE stop the bleeding? By taking these 10 steps

#7 End scripted promos

Supposedly, Sami Zayn has been permitted to write his own material with these promos, which is the reason why they've been so good. Contrast them with the normal robotic promo and it's night and day.

There's no getting around it - if there's one thing above all else that makes the programming feel so sterile and soulless these days, it's the scripted promo. Few people can do these well. Instead, most wrestlers are simply fed a script written by other people that don't understand their character, and which more often than not doesn't sound like something a real person would say.

These need to be jettisoned and it needs to happen right now.

Wrestlers instead should be permitted to write their own material in line with their own characters, and once approved, should run with it.

The best promos in history weren't scripted. Austin 3:16 and CM Punk's pipe bomb didn't come from the writers. To get that pop and realism back, the scripts need to go. It's not an option. Otherwise, WWE will continue to not connect with its audience.