Step 4: The Greatest Sports Entertainer of All Time
Money in the Bank is an increasingly tiresome concept, but if it was made for anyone, it was made for Tommaso Ciampa. Having screwed Roman Reigns out of the briefcase, Ciampa could loudly proclaim his own greatness. He could talk about how terrible the Universal Championship's history is, how Seth Rollins has failed to revive it, and how it can only thrive when it's in the hands of the Greatest Sports Entertainer of All Time.
Naturally, Reigns would take exception.
The two could enter a heated feud. If WWE is serious about pushing the new NXT call ups, it would be the perfect position for Ciampa to be in. Allowing him to shine as the greatest heel in the business against Roman Reigns as Mr. Money in the Bank would be the best way to push him.
Plus, it would be real cool, too.
Roman Reigns can have Ciampa dead to rights at SummerSlam, only for Ciampa to survive, as he has so many times before. He would bloviate about how great he is and get the kind of heat that only he can get.
Next stop - Seth Rollins.