#5 Dolph Ziggler
The Showoff is one of the most perpetually underbooked performers in modern WWE history. For all of the great appearances he's made, he's always overlooked when it comes to the performers WWE's creative team put in the finals.
The only time he was able to crack the final four was in 2013 when he lasted all the way from the first entry point before being taken out of the equation by Sheamus. This is quite sad, considering how he's a former World Champion who can be trusted to go out every night to put on a great show.
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This year, Ziggler's character went into the Royal Rumble with a bitter attitude and a determined mind frame to grab the brass ring and take what is rightfully his, but alas, he came up short yet again. Every time he builds up enough steam to be in the running, there are bigger fish to fry who push him further down the ladder so he's unable to really make any headway.
Whenever WWE has to pick between Ziggler and folks like Strowman, Goldberg, Lesnar and the other herculean beasts, there's no question what direction they'll go. As a big fan of Ziggler, I want to hold out some hope that he'll eventually get a Royal Rumble win. As a realist, I wouldn't expect to see it ever happen at this point.