Ex-WWE employee details why the company failed to capitalize on Alexa Bliss' stellar return (Exclusive)

Former WWE star EC3 recently spoke about how the company has been booking Alexa Bliss. The star returned to the company at the Royal Rumble earlier this year.

Bliss came back to WWE at the Royal Rumble after a long hiatus. She got a stellar response from the fans during her return. However, her momentum gradually died out as she then competed in the Elimination Chamber match but could not punch her ticket to WrestleMania. The star hasn't competed in a match since the PLE.

On a recent episode of The Wrestling Outlaws, EC3 detailed that despite Alexa Bliss being over with the fans, once she left, it was a reset for her. And now her return has lost its wind because the creative team was putting her in random matches. The former WWE employee felt that returning stars needed better booking to get the fans invested in them once again.

"Is it a reintroduction? Cool, we got her back. What are we going to do? Well, throw her in this real fast. And then, oh, nothing. And if that's the case, it's unfortunate. She's very valuable. She's very skilled. Cute as a button, I must say. Even when a talent that's over, when they go away, you get that almost they're reset. People get excited to see what they do next. But if they immediately go back to the fold and it's just another body, then, I don't know, that's why wrestling has, the context is certainly missing." [From 5:56 onwards]

With WrestleMania just a few weeks away, it will be interesting to see if WWE can find a spot for Alexa Bliss on the card.

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About the author

Prityush is a WWE news writer for Sportskeeda Wrestling who started watching wrestling in the later part of The Attitude Era. Although he holds a Bachelor’s degree in Engineering, Prityush was a creative writer for his college, and his flair for creativity and love of pro wrestling eventually led him to the journalism field. After an initial stint in 2016-2017, he has been writing regularly for Sportskeeda since 2021.

As someone who loves and respects the business, he prides himself on factual, clean, and ethical reporting, free of plagiarism and AI usage. One of the ways he ensures this is by transcribing videos that he reports on.

Prityush had the privilege of interviewing superstar Matt Hardy in his career so far. Although, his favorite wrestler is CM Punk, as he relates to his Straight Edge philosophy.

When he is not reporting news, he loves reading and collecting WWE action figures. He currently owns over 500 wrestling figures and merchandise.

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Edited by Arsh Das