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The Undertaker recently sent a message to a nine-time champion team as part of a promotional partnership. The WWE legend dropped a three-word caption in unveiling Genoa's third kit for the 2024-25 Serie A season.
Ever since retiring on November 22, 2020, The Undertaker has pulled back the curtain on his character and began talking about his career as Mark Calaway. He's now considered one of the most popular YouTubers/podcasters from wrestling and has become a mainstream celebrity.
In a post on his official Instagram account, The Deadman shared an image of himself wearing Genoa's third football jersey. It was a black kit with gold trim around the club badge, sponsor, and player's name on the back.
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"Lord of Darkness," The Undertaker wrote.
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According to ESPN, the collaboration featuring the WWE legend is part of Genoa's Golden Dark Side campaign that started in December 2023. Genoa is the oldest club in Italy, founded in 1893. They are currently sitting 17th in the Serie A table with 10 points in 12 matches.
Genoa are nine-time champions of Italy, although they haven't won a league title since 1924. Their last major trophy was the Coppa Italia, won back in 1937. They are owned by 777 Partners, an American investment company based in Miami, Florida.
Genoa explains partnership with The Undertaker
In an official statement on their website, Genoa called The Undertaker an "Olympus" of legends. He represents the sports and entertainment genre as one of the most beloved figures in WWE history.
"The entertainment, music, artists, and sports genre is enriched with the wrestling champion Undertaker. He is in the Olympus of ring legends in a beloved and transgenerational sport," the statement read as translated by Google.
In addition to the WWE legend, Genoa also collaborated with singer Rita Ora last season to unveil their 130th anniversary gold kit. The club's kit manufacturer is the Italian sportswear company Kappa and has been since 2023. They have a deal until 2027.
Genoa's main shirt sponsors are Pulsee and MSC Crociere. Pulsee is a brand owned by Swiss energy company Axpo, while MSC is a global cruise line company founded in Italy and headquartered in Switzerland.
