Opinion: It's time to admit that the Roman Reigns experiment has failed 

For the last four years, Vince McMahon has been attempting to shove Roman Reigns down the throats of a fanbase that will never see "The Big Dog" as a top babyface and failing consistently.

McMahon appears to believe that it is only a vocal minority who won't get behind Reigns and that a win over Brock Lesnar will magically solve a number of the Georgia native's woes.

However, unlike John Cena, who has easily been WWE's biggest drawing card over the last decade despite receiving a polarising reaction, Reigns isn't a big needle mover by any stretch of the imagination. In fact, the Georgia Tech product is closer to just another Superstar on the roster than a legitimate box office attraction such as Cena or Lesnar.

One could argue that Reigns has come a long way as a performer over the last four years, but he remains an average promo and is devoid of the magnetism that draws fans to top babyfaces. In fact, the only reason he's received a big push is that Vince McMahon believes he looks like a movie star.

Dave Meltzer of the Wrestling Observer Newsletter summed up the Roman Reigns situation perfectly. He said:

"At the end of the day, he's not the guy! As soon as they broke up The Shield I remember saying it. He's not the guy. Then it became painfully obvious that's the case. In their (Vince McMahon) mind, it's just like, they are still hung up on that looks thing and that's where they are out of touch.

They have this hardcore audience... they're gonna buy tickets to the big shows. It's their frickin' religion. And, when they don't like it, they're gonna complain but they're still gonna watch."

If WWE had invested the time they've put into Reigns on another Superstar such as Seth Rollins, Dean Ambrose or Braun Strowman, they would've already found the man to succeed Cena as their next top babyface.

Consistently shoving Reigns down the throats of the fans and having him headline WrestleMania after WrestleMania is only going to drive more viewers away from the product. It's time for WWE to turn him heel and use a villainous Reigns as a foil to create their next top babyface.

Wouldn't you like to see a heel Reigns enjoy a long run with the Universal title and then drop it to someone such as Braun Strowman or Daniel Bryan?

But for that happen, WWE must come to admit that the Roman Reigns experiment has failed. Unfortunately, that is something they'll never do.

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