#6 Bray Wyatt
This is a sad case. After over three years of hurt and stop-start pushes, Bray Wyatt finally became the WWE Champion. He won a fantastic Elimination Chamber match, pinning both John Cena and AJ Styles en route to capturing the coveted prize.
Wyatt retained his title against the both of them in an excellent triple threat match on the SmackDown after Elimination Chamber, giving him at least one great title defence. The storytelling potential with the Eater of Worlds as WWE Champion was limitless, especially with the Wyatt Family splitting through the Road to WrestleMania.
It seemed like Luke Harper was set to enter the title scene for 'Mania, but it wasn't to be. Wyatt's house got burned by supposed follower, Randy Orton and from then, it all went downhill. A super hot program between Wyatt and Orton was severely cooled off due to a lacklustre 10-minute match at the Show of Shows, won by The Viper.
The WWE Championship reign of Bray Wyatt is remembered as a colossal failure because of how badly it ended, but the first few weeks of his time as champion were actually really good. It is still a massive shame that WWE failed to give Wyatt the ultimate redemptive WrestleMania moment that he deserved.