#3 Bray Wyatt
To this date, I have never understood why WWE never went too far with Bray Wyatt's mysterious disposition of a demented cult leader.
An eccentric personality who was trying to blindside the entire WWE Universe into following the Buzzards never actually made it big in this world of WWE.
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Probably one of the best characters to come out of this generation is Bray Wyatt's demented mind that constantly kept talking about her sister's teachings and why he became what he became.
His feuds with John Cena, the Undertaker, Dean Ambrose, and Roman Reigns were successful in capturing his evil mind and presenting it to the world.
However, the company itself never understood what they had in him as a cult leader. Bray Wyatt could have easily propelled to unimaginable heights if the product complimented his disturbing mind.
The fans, today do not find anything relevant in the Eater of Worlds, and while he might not be as compelling as he was back then, he is only one good booking away from becoming the next big thing.