#2 Jeff Hardy vs Randy Orton
Though this feud neither involved any championships nor did it have future championship opportunities at stake, it pulled a plethora of eyeballs to WWE TV every week merely by the brilliance of the superstars involved. Randy Orton ended his run as a face by returning to his heel gimmick and promised the WWE Universe to destroy their favourite superstars.
He chose the Charismatic Enigma, Jeff Hardy as his first victim and both the legends showed the entire WWE roster how it is done. Their feud ended inside the demonic structure known as Hell in A Cell which saw the Viper prevail over Jeff Hardy. This feud kick-started when Orton cost Hardy his US title. It was the primary feud of the SmackDown men's division as it overshadowed the other rivalries on the blue brand. All in all, the WWE Universe got a fantastic feud involving the best heel and the most popular face superstar of the company.