1) Everything Changes, Everything Stays the Same
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Here comes Vince McMahon. Here comes Stephanie McMahon. Here comes Triple H. And here comes Shane McMahon. All four walking with purpose, there to give their sincere apologies to WWE fans and to promise change, change, and more change.
New match-ups have been promised, NXT call-ups are on the way, and the fans are going to be listened to. But is that… is that hyperbole, you hear? Why, yes it is. And while we’re at it, let’s add in a sprinkling of propaganda, too.
The WWE would follow this statement of intent by then serving up an episode of Raw that felt like every single episode of Raw for the past several months.
Sure, certain changes aren’t going to happen overnight, but this Raw felt as paint-by-numbers as the show ever has. Like, really, what was different? Ooh, Tyler Breeze got a shot at the Intercontinental Championship? I’m a big Breeze fan, but if that’s the best you’ve got for your fresh new start, you’re in trouble before you’ve even got started.
Throughout Raw, the announce team kept telling us about this was a hot new era, how Raw is all of a sudden brilliant, it’s great, it’s different. But the reality is, things don’t change or become must-watch TV simply because you tell your audience it's changed and is now must-see TV.
True change is something that happens, not just something that you tell people about time and time again in the hope that they believe what you’re telling them.