#4 To separate it from the other Hell in a Cell match
Sasha Banks and Bayley will be in the other WWE Hell in a Cell match and their story is just as personal as the one with Roman Reigns and Jey Uso. The 'I Quit' stipulation inside Hell in a Cell just adds a whole new dimension to the Roman Reigns vs. Jey Uso feud, and thankfully, because of the stipulation, both matches feel very different.
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Sasha Banks and Bayley are going to tear it up inside Hell in a Cell much like their clash in NXT, and so will Roman Reigns and Jey Uso, but it will be a very different kind of contest now. And who knows?
There may be a third match announced from the RAW brand that will take place inside Hell in a Cell, and that may be a match with its own unique flavor as well.
Maybe that Hell in a Cell contest could have yet another special stipulation to make all of the matches seem different from one another.