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#2 To elevate the value of the WWE Championship and also Cain Velasquez
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Kofi Kingston's run as the WWE Champion was the stuff that dreams are made of, truth be told. WWE pretty much told the fans that they were listening and elevated him right to the top of SmackDown Live. One cannot even dispute that he was a great representative for the Championship, putting on some truly great matches.
However, deep in the back of our minds we always knew that Kofi Kingston was never going to be the face of the company as the WWE Champion. WWE also made this evident by never having the WWE Championship match go on last at a pay-per-view. In many cases, they even relegated it to before the Roman Reigns match in the card.
This is WWE's way of telling us that the Championship will be the featured attraction, going forward. It is also their way of elevating Velasquez, by inserting him straight into the mix again.
