#2 No consequences at all
For all these years, WWE has constantly stressed the importance of brand supremacy. And from the buildup to Survivor Series, more often than not, you would be inclined to believe that.
Stephanie McMahon threatened to fire every member of Team Raw if they failed to beat Team SmackDown in the 5-on-5 men's match in 2016, while The Undertaker promised pain on Team SmackDown if they didn't win.
Charlotte Flair to return and wrestle a CURRENT CHAMPION?
Team Raw lost on the show, everybody kept their jobs and it was never talked about beyond that week. The confusing finish to the 2017 pay-per-view between Triple H, Shane McMahon and Braun Strowman was also never even brought up.
Last year, Shane McMahon, fresh off winning the WWE World Cup, promised serious consequences if SmackDown would have lost on the night. They did, losing every single match on the main card. What did Shane O'Mac do following this major embarrassment? Nothing at all.
Raw's clean sweep did not even help them as the Red brand entered a dire month of television following the show. The lack of stakes and consequences puts fans off from the entire concept. There needs to be some sort of incentive for the winning show if the concept of brand warfare is to continue.