3. The Internet had killed Kayfabe and it was time for a change.
Today it's common knowledge that Vince McMahon is the CEO of WWE, but back in the 1980s and 1990s that was not the case.
Most fans knew Vince only as an on-air commentator and interviewer but had no idea he was pulling the strings backstage. However, the advent of the world wide web changed all of this. The internet put an end to many of the myths surrounding pro wrestling, and McMahon was outed as the ruler of the WWE kingdom.
In order to 'work' this new, 'smart mark' audience, Vince created the Screwjob and turned himself into a villain....or so the theory goes.
Edited by Amar Anand