#1 Don't have Bruan Strowman lose clean
WWE has a way of destroying monsters they spent years building up and some fear that is exactly what will happen to Bruan Strowman at Hell in a Cell. Of course WWE has a lot of options for this title match, especially since it will be contested inside yell in a cell, which means they can easily have Strowman lose without hurting his momentum.
In the end however, its up to WWE what they want to do here, but having Strowman lose clean so early in his heel run really devalues him moving forward. Not only that, it also doesn't really open itself up to a rematch, which would mean that Strowman would once again be removed from the title picture with nothing to show for it.
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Whether WWE chooses to protect Strowman or not remains to be seen, but it seems like something that would be best for business in the long run and at least set up a few rematches in the process of it all. Again, wishful thinking, but does WWE really want to neuter their biggest creation?