1. Stone Cold Steve Austin Baby.
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It's a bad sign that this is Austin's second appearance on this list.
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Stone Cold is arguably the biggest star in the WWE's history. So it makes sense to put him on as much merch as possible, even for that ages 0-4 demographic.
With a miniature title, Austin 3:16 vest and matching title, this is the perfect way to get your newborn baby hooked onto wrestling young.
Also, the words "attractively priced, satisfaction guaranteed" has never seemed so sinister...
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Edited by Rohit Nath