#4 Jason Jordan
Take a superstar and insert him into an illegitimate child story in 2017. Pay no attention to his lack of charisma or mic skills to get a heavily handicapped storyline over, either. Also make sure he's black, so that Kurt Angle, the "father" in the story, can be the butt of a joke.
It's all a perfect example of how out of touch Vince McMahon can be, and unfortunately, Jason Jordan was the victim of his perennially poor creative instincts. The angle of Jason Jordan being Kurt Angle's illegitimate son was dead on arrival. Jordan would soon become an object of universal derision and end 2017 as the most hated man on the WWE roster.
Thankfully, creative started seeing the writing on the wall near Survivor Series, and a slow-burn heel turn is in the works. Taking the heat and making him as annoying as possible, Jason Jordan has the potential to be one of 2018's breakouts as one of the hottest heels in the company.
Yet, that probably wasn't the plan at the beginning, and it's been a dreadful experience watching him get to this point.