#2 Bray Wyatt
Even by his standards, Bray Wyatt was horrible in 2017, and keep in mind that this was the year that saw him win his first WWE Championship and headline WrestleMania for the blue brand. The match was a disaster, with the LED creepy crawlies being lambasted by everyone who saw it.
He would go on to follow that performance with the abortion called the House of Horrors Match. His victory didn't do him much, as he would go on to have a forgettable, rambling feud with Seth Rollins and then follow up the act with one of the worst feuds of the year with Finn Balor.
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Surpassing his own standards for terrible once again, that was when we saw the reveal of Sister Abigail as a split personality of Bray dressed in drag and even WWE's propaganda machine couldn't hide the laughs from the crowd. A viral infection intervened and WWE has attempted to erase the segment from memory, but something that stupid isn't easy to forget.
If WWE wonders why even its own fans admit to watching it more as a guilty pleasure than something to brag about, their higher-ups need to look no further than Bray Wyatt.