For every superstar who walks into the WWE, their goal is to be champion. Stone Cold Steve Austin famously once said that if you're not in wrestling to be a champion, then you're in the wrong industry.
In WWE today, there are a lot of titles, with the Universal Championship, Cruiserweight Championship and SmackDown Live Women's and Tag Team Championships debuting in 2016.
The NXT North American Championship was only revealed earlier this year, with more titles for the developmental brand in bound, as part of the upcoming NXT UK brand.
Sadly, not all titles are created equal, with some titles being far better looking than the others.
Here are 3 of the best looking titles in WWE history, and 3 of the worst looking.
(Because we are staying in WWE, we will not be including TNA's Jeff Hardy World Championship, which would've been number one.)
#3 Worst: The WWE Tag Team Championships (2010-2016)
In 2009, the WWE United RAW's World Tag Titles with SmackDown's WWE Tag Titles, to form one Unified Tag Team Championship.
A year later, as the division between the brands was lessened, the company debuted the new title belts, replacing the previous belts.
The reaction from fans was far from positive. With fans not enjoying the copper belt design, comparing it to pennies.
The Gladiator motif was also not taken too kindly, though the belt designs remain on both the current RAW and SmackDown Live Tag championships.
However, the company has changed the colour, opting for a much more accepted silver over bronze.
#3 Best: Intercontinental Championship (2011-Present)
When Cody Rhodes won the Intercontinental Championship from Ezekiel Jackson, the American nightmare vowed to bring prestige back to the title.
At Hell In A Cell 2011, Rhodes promised a shock, and delivered retiring the design, which had been around since 1997, and bringing back the same belt held by the likes of Shawn Michaels and Owen Hart.
The classic design and sleek white-strap has definitely held the title mean more in recent years, with stars such as Kevin Owens, Dean Ambrose and The Miz all adding to the historic lineage of the title first held by Pat Patterson.
#2 Worst: John Cena's United States Championship (2004-2005)
Debuted at Armageddon 2004, the pre-World title John Cena debuted this belt when he went up against Jesus (Carlito's bodyguard) in a street fight.
Adorned with jewels and stones made the title seem tacky, especially considering the classic look it had replaced, which we still have today.
The title also features Cena's name built into the centrepiece itself, implying that no-one would defeat the Cenation leader.
Of course, most fans biggest peeve with the title was it's spinning function, which was a part of Cena's underlying car-love.
The title was removed after 3 months, but Cena would not lose his lustre for rotations, like a month after it ended, he would capture the WWE Championship, which would also become a spinner
#2 Best: The Undisputed Championship (2002-2005)
When Triple H won the Undisputed title from Chris Jericho, it marked over a year since the Game had been champion, and was the first face-World title run for him.
To mark this new era, the WWE debuted this title, replacing the old WWF and WCW titles which represented the Undisputed championship.
The theme of the belt really is 'less is more' with the reserved simple black and gold look making the title seem naturally prestigious.
Held by stars like Eddie Guerrero, Brock Lesnar, Hulk Hogan and JBL, the title was retired in 2005 after John Cena debuted the spinner variant.
#1 Worst: The Diva's Championship (2008-2016)
In 2008, the brand split was in full effect, and whilst RAW and SmackDown shared pay per views, the blue brand's women were left without a title.
That all changed when the company announced the Diva's championship, which was won by Michelle McCool in a match over future-Diva's champion Natalya.
The belt has been lambasted by fans, mostly for its use of stereotypical girly things, namely the use of Pink and the huge Butterfly for the centrepiece.
Thankfully in 2016, the title was retired, in favour of the much better received RAW Women's Championship, which made Charlotte Flair the last Diva's Champion.
#1 Best: The Big Gold Belt (2002-2014)
One of the most beautiful belts in wrestling, the Big Gold World Heavyweight Championship was originally used in WCW.
After their demise, the title was brought over by former WCW-head, Eric Bischoff, who awarded the title to Triple H in September 2002.
The prestigious belt, along with the Game's established success really gave the title more meaning, as the King of Kings vyed desperately to keep on to the title for the next 3 years.
After being held by the likes of John Cena, Rey Mysterio and Randy Orton, in 2014, the WWE decided to retire this title, opting instead for the WWE Championship, which they debuted with the new sleeker logo.