#4 Tommaso Ciampa
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Currently, Tommaso Ciampa is arguably the single greatest heel performer in the entire WWE. Since turning on DIY partner Johnny Gargano, Ciampa has blown fans away by just how intensely he’s embraced the role of being a bad guy.
Over the past twenty years or so, it seems as if very few people in mainstream wrestling/sports entertainment are willing to truly be a full-blown heel. Following the formation of the New World Order back in the ‘90s, it all of a sudden became about being a cool heel; basically, a bad guy that would still get cheered, would sell vast amounts of merchandise, and would effectively neuter any babyface that they were up against.
That is something that’s still in place throughout the wrestling world, yet Ciampa has done all that he can to position himself as somebody who you can’t do anything but hate. There’s the fact that he has no entrance music, there’s his refusal to have any merchandise on sale until only a week or so ago, there’s his exemplary use of social media, there are his constant references to himself as a “sports entertainer”, and so on and so forth.
Unfortunately for Ciampa, however, there’s always that doubt of just how well a talent can transition from NXT to the main roster; with there being plentiful examples of huge NXT stars who were completely mishandled when called up to Raw or SmackDown. So, how better to keep the full momentum behind Ciampa’s heel act and to instantly mark him out as a big deal, than by pairing him with Paul Heyman upon his eventual switch to the main roster.