There's something special about these small pieces of plastic, as with just a handful of figures, every fan can live out their dream storylines, having their favorite stars rise to the top of the mountain as champion.
As if having a detailed replica of your favorite Superstar isn't enough, several figures have often been sold with accessories, allowing fans to see a Hardy dive off a ladder, pay homage to the Lord of Darkness with the Undertaker's Urn, or allowing their Dudley Boyz figures to TESTIFY with a table.
But not all WWE figures are created equal, and the WWE have made some absolute stinkers in the past.
Here are five of the worst looking WWE action figures, that no-one wants in their stocking this holiday season.
5: Road Dogg Jesse James
As a member of the New Age Outlaws, the Road Dogg Jesse James was one of the WWF's best talkers, and didn't just talk the talk, but walked the walk, winning six Tag Titles as part of the company.
But this figure, is obviously, not the best likeness of the D-O-Double G. Released as part of Jakks Pacific's 'Maximum Sweat' line, the incredibly veiny Road Dogg looks nothing like his real-life counterpart.
As if that wasn't bad enough, his accessories aren't much better, as I can't imagine many fans wanted a small bottle of 'sweat', to squeeze onto their figures mid-matches.
Dogg may have also been one of the company's best talkers, but the comedic, overly-sized microphone his figure came with would probably silent the former Hardcore champion.
4. Shawn Michaels dressed as Hulk Hogan
In the summer of 2005, Shawn Michaels shockingly turned heel when he superkicked Hulk Hogan. Michaels' first heel-run in seven years.
And whilst this dark turn by HBK was short-lived, it did lead to some amazing moments, including a scathing promo by Shawn in Montreal, and a parody interview where Shawn dressed as the Hulkster ahead of their Summerslam match.
But as good as this segment was, there was no need to make it into a figure, but Jakks Pacific did just that in 2006, as part of their WrestleMania 22 line.
Whilst the figure is fine (though easily forgotten about by collectors), it is baffling that it would be released in time for WrestleMania 22, eight months after their Summerslam match, where Shawn was once again a babyface.
3. D-Generation X as 'the WiseGuyz'
By 2000, D-Generation X had really hit their stride as the company's top heel faction.
Led by Triple H, who was also running the company alongside Stephanie McMahon-Helmsley, the band of Superstars were practically untouchable, which instantly made them cool.
What didn't make them cool, was Jakks' attempt to cash-in on the group's success, making a 4-pack of terrible looking figures, implying that DX was some kind of mafia.
Each figure is dressed the same, meaning the only difference is the heads, and whilst The Game looks relatively calm, the same can't be said for his counterparts.
The figures were clearly quickly produced, as each figure was the same height, despite X-Pac being nearly a foot shorter than the other three in real life.
A clear attempt to get collector's to part with their money, this didn't pan out.
2. Layla
Before the Women's Revolution was showcasing just how incredible women can be in WWE, there were a select few who were leading to way years before.
One such woman was Layla, who worked well as both a face and a heel in WWE, who won both the WWE Women's and Diva's championship before retiring in 2015.
But judging by this figure, it would shock fans if any person at Jakks Pacific had watched her illustrious career, or even seen a picture of the British star before making the figure.
The real Layla is no-where near as dark as her action figure counterpart, and the curly hair and outfit did not match what the 2006 Diva Search winner wore during her career.
The nail in the coffin of this: the card shows an actual picture of Layla, allowing fans to see instantly just how wrong this figure is.
1.'Stone Cold' Steve Austin
Stone Cold is one of the ultimate cool guys in wrestling, and whilst his figures may often be plain (black trunks, black boots, the occasional knee brace), that's all that Austin's legions of fans need.
What they didn't need was for the Rattlesnake to be a part of Jakks' S.T.O.M.P line, where they re-imagined Superstars as combat experts.
Appearing in the second S.T.O.M.P range, 'Underwater Siege', Austin appears in a very un-cool wetsuit, whose black fins on the back make him look more like a cheap Batman knock-off than a Superstar.
Complete with Yellow Scuba tanks that makes him less cool, arguably the worst part of this is Austin's weapon, which it seems the Bionic Redneck has lovingly painted 3:16 on, just in case anyone was wondering to whom it belonged.