The biggest winners and losers from last night's SmackDown (January 28)

Winners: Everyone in this segment

Daniel Bryan continues to be the best heel on the main roster. His reveal of his eco-friendly WWE title was great. He even managed to get a hypothetical cow named Daisy over.

Then we learned that Bryan would face five men in an Elimination Chamber match - AJ Styles, Randy Orton, Jeff Hardy, Mustafa Ali, and Samoa Joe. The segment was mistimed with an unwelcome commercial break after Orton's entrance. That dragged it down, but Joe quickly picked it back up.

Even Rowan looked good here as the silent heavy for Bryan, quietly nodding in agreement about how ignorant the audience was when they screamed to burn the new title down.

Bryan is doing some of the best work of his career and now he has five challengers to contend with. It's a welcome break from the endless involvement of AJ Styles alone in the title picture.