The biggest winners and losers of last night's SmackDown (October 23)

Losers: Rusev and Aiden English

After a strong first few weeks, this feud seemingly ran out WWE's patience to care for it. Rusev and Aiden English had their match on a random SmackDown, with Rusev winning in short order.

It's possible that the feud could continue, but doing so would only stretch it out beyond whatever welcome it still has. This looked like a definitive end if there ever was one.

That in itself presents some problems because neither Rusev nor Aiden English have many places to go in the aftermath. As a team, they could have at least competed in a tag team division that needs some personnel, but as singles competitors, their options are slim. Rusev will have some matches but lose most of them. English's prospects going forward are even bleaker.