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Dwayne 'The Rock' Johnson is one of the most influential personalities in the entertainment spectrum. Though he began his career in football, the transition to pro-wrestling resulted in one of the most illustrious careers in the history of the business.
He didn't only win the biggest championships, but the impact he has had on how WWE became the cultural touchstone it is today is immeasurable.
Owing to his irresistible charisma and mic skills, Hollywood came calling for the Brahama Bull, and his eventual acting career has been immensely successful by every possible metric. From starring in the Fast and Furious franchise to headlining the Jumanji movies, The Rock's acting career is consistently on an upward trajectory with back-to-back box office hits.
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Apart from this, The Rock also has various business ventures that have brought him the reputation of being a smart entrepreneur with a sharp business acumen. He has a thorough understanding of the pulse of his fanbase, his consumers, and what they expect from him.
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That being said, in this article we will take a look at the business ventures that The Rock runs, or has run, and how successful they have been.
#8 The Rock Clock App
Launched back in 2016, The Rock got the idea for this motivational alarm clock after several of his fans expressed their desire to wake as early as 4AM, as he does, and organize their life. The app also helps the users in their fitness regime by setting goals and guiding them in accomplishing them.
The actor-wrestler also used pre-recorded motivational quotes during the fitness sessions.
Apart from this, the clock offers 25 ringtones to wake up to, with all of them curated by The Rock himself. This app is available to all smartphones available on Android and iOS free of cost.
#7 Athleticon (Announced by The Rock and Dany Garcia in 2019)
The Rock and longtime business partner Dany Garcia announced in 2019 that they would be organizing an event that celebrates wellness, athletics and entertainment. Though it was supposed to take place in October last year in Atlanta, Georgia, the event is on hold for now, but can be expected to be revived once the pandemic fades away.
Athleticon will include guest speakers, panels, performances, interactive sessions, and competitive athletic events. Several reputable names from the movie industry will also likely mark their presence at the convention that is inspired by Comic Cons across the globe. Targeted towards every age-group, the event is being planned as an annual convention, rather than just a one-off.
#6 YouTube channel (Launched by The Rock in 2016)
Though a star of his level wouldn't necessarily take the route of starting a YouTube channel to popularize his brand, The Rock did precisely that and has found a big chunk of his fans engaging with him on the video-sharing platform.
He mainly uses the platform to promote his movies, market his other business ventures, and share fitness tips. Since the onset of the pandemic, he has mostly used his channel to promote his tequila brand by making different kinds of flavored drinks by himself. While this venture isn't the kind of money-making machine that his other projects are, it has nonetheless contributed to their growth.
#5 Acorns (The Rock made an unspecified investment in 2020)
Along with his business partner, Dany Garcia, The Rock made an unspecified investment into the digital-personal finance service Acorns in 2020. The company issues a credit of $7 to every new user, an amount that is symbolic of the condition The Rock found himself in once his football career ended in 1995. He opened up about the reasons behind investing into the venture in a news release.
“Especially this year, there are numerous people feeling as I did when I was jobless with just $7 in my pocket; anxious and uncertain about my life and future." “Those seven bucks represented a defining moment that changed my life.”
The service is primarily aimed at parents that want to save for their childrens' future. Apart from being an investor, The Rock would also feature in marketing campaigns for the company.
#4 Teremana Tequila (Launched by The Rock in 2020)
While several businesses are struggling to stay afloat during the Covid-19 pandemic, The Rock wrote a success story in the form of this business venture. Launched in March 2020, when the pandemic had just begun to cause havoc across the globe, Teramana, The Rock's new line of Tequila, has sold over 300,000 9-liter cases in its first six months. The Rock had this to say about the success in an interview with Forbes.
"Our entire Teremana team and myself are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success"
Another surprising aspect of the brand's success is that it did not boast of any advertising campaign owing to the current situation. The marketing team were dependent only on online campaigns to get going.
#3 ZOA Energy (Announced by The Rock in 2021)
Fulfilling his years-long dream of starting an energy drink line, The Rock's latest business venture has gotten fans talking. The Hollywood megastar has teamed up yet again with Dany Garcia, Dave Rienzi, and John Shulman to launch the brand.
ZOA Energy drinks will be free of artificial preservatives and prepared with natural ingredients like Turmeric, acerola, and camu camu. The Rock revealed the reasons behind coming up with this new drink in an interview with Forbes.
“We all know people who have had COVID, who’ve lost their lives, and it really shifted our perspectives. [We become] more focused, more determined, and more understanding that we have a unique opportunity with ZOA to create something innovative and good for people.”
The team also revealed that the energy drink is not the only product they have come up with and that several more health-based products are in the pipeline.
#2 Under Armour (The Rock partnered with the company in 2016)
The Rock announced a partnership with the fitness apparel manufacture giant Under Armour in 2016 to release a new line of products called 'Project Rock'. The first product under this venture was a gym bag that sold out in a matter of two days.
The Rock had worn an Under Armour branded T-Shirt at WrestleMania 32 that sold out soon after the event. Since then, they have together released Sneakers, Headphones, Shoes, and other apparel as well. The partnership has turned out to be immensely successful, with most of their products selling out soon after launch.
#1 Seven Bucks Productions (Launched by The Rock in 2012)
Yet again, teaming up with ex-wife and business partner Dany Garcia, The Rock launched his production company back in 2012 and has since produced various feature films, television shows, and web shows under the banner.
Movies like the Jumanji series, Shazam, and Hobbs & Shaw are a few of the successful productions from the company, while movies like Black Adam and Red Notice are also in various stages of production.
Even the name of this company is referencing the amount The Rock was left with back in 1995 after being released by the Canadian Football League, before signing with the WWE.
