#6 YouTube channel (Launched by The Rock in 2016)
Though a star of his level wouldn't necessarily take the route of starting a YouTube channel to popularize his brand, The Rock did precisely that and has found a big chunk of his fans engaging with him on the video-sharing platform.
He mainly uses the platform to promote his movies, market his other business ventures, and share fitness tips. Since the onset of the pandemic, he has mostly used his channel to promote his tequila brand by making different kinds of flavored drinks by himself. While this venture isn't the kind of money-making machine that his other projects are, it has nonetheless contributed to their growth.
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#5 Acorns (The Rock made an unspecified investment in 2020)
Along with his business partner, Dany Garcia, The Rock made an unspecified investment into the digital-personal finance service Acorns in 2020. The company issues a credit of $7 to every new user, an amount that is symbolic of the condition The Rock found himself in once his football career ended in 1995. He opened up about the reasons behind investing into the venture in a news release.
“Especially this year, there are numerous people feeling as I did when I was jobless with just $7 in my pocket; anxious and uncertain about my life and future." “Those seven bucks represented a defining moment that changed my life.”
The service is primarily aimed at parents that want to save for their childrens' future. Apart from being an investor, The Rock would also feature in marketing campaigns for the company.