#4 Teremana Tequila (Launched by The Rock in 2020)
While several businesses are struggling to stay afloat during the Covid-19 pandemic, The Rock wrote a success story in the form of this business venture. Launched in March 2020, when the pandemic had just begun to cause havoc across the globe, Teramana, The Rock's new line of Tequila, has sold over 300,000 9-liter cases in its first six months. The Rock had this to say about the success in an interview with Forbes.
"Our entire Teremana team and myself are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success"
Another surprising aspect of the brand's success is that it did not boast of any advertising campaign owing to the current situation. The marketing team were dependent only on online campaigns to get going.
#3 ZOA Energy (Announced by The Rock in 2021)
Fulfilling his years-long dream of starting an energy drink line, The Rock's latest business venture has gotten fans talking. The Hollywood megastar has teamed up yet again with Dany Garcia, Dave Rienzi, and John Shulman to launch the brand.
ZOA Energy drinks will be free of artificial preservatives and prepared with natural ingredients like Turmeric, acerola, and camu camu. The Rock revealed the reasons behind coming up with this new drink in an interview with Forbes.
“We all know people who have had COVID, who’ve lost their lives, and it really shifted our perspectives. [We become] more focused, more determined, and more understanding that we have a unique opportunity with ZOA to create something innovative and good for people.”
The team also revealed that the energy drink is not the only product they have come up with and that several more health-based products are in the pipeline.