Rusev
Rusev was the heel Bulgarian Brute who portrayed the role of an anti-American, holding the United States Championship on WWE TV in 2016. However, things have changed a lot for Rusev in the past 2 and a half years as he is currently one of the most popular stars amongst the WWE Universe.
The babyface superstar currently holds the United States Championship on SmackDown Live.
Nia Jax
Nia Jax made her main roster debut on RAW against a local athlete as the Creative team tried to establish her as the Irresistible Force of the Women's Division.
3 years later, we can say that the Creative team has been successful in building Nia Jax as the force they wanted to be as she is one of the top female heels of the company currently.