9. Roman Reigns vs. Brock Lesnar (vs. Seth Rollins), WrestleMania 31
Expectations for Roman Reigns vs. Brock Lesnar at WrestleMania 31 weren’t too high. Hardcore fans both doubted Reigns' ability to hold up his end in a high profile singles match and balked at his likely emergence as the man to unseat The Beast Incarnate and carry forward as WWE Champion.
The match surprised most onlookers as a stiff, hard-hitting brawl that was by far Reigns' best solo performance up to that point. Questions lingered as to how WWE could deliver a satisfying conclusion, though. Fans still didn’t seem entirely ready to embrace Reigns as their champion. Meanwhile, the idea of heel Lesnar winning and carrying on his part-time championship reign felt pretty deflating, too.
WWE shrewdly ran with option C as Seth Rolins cashed in his Money in the Bank contract to deliver an electric moment and totally logical conclusion to the match as he stole the title. The sheer surprise of the cash-in was more than enough to send fans home happy, not to mention generating some kayfabe sympathy for Reigns for having gotten robbed.