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#3 Randy Savage
Coming out of his iconic feud with Hulk Hogan that peaked at WrestleMania 5, Randy Savage was shifting out of the world title picture for the time being, but remained one of the best all-round performers on the WWE roster. Becoming The Macho King presented a prime opportunity to celebrate Savage's place as a respected veteran with a distinctive persona, while not having to hold or challenge for the world title.
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Savage played up his arrogant, royal heel identity masterfully to add a new dimension to his character. With a rebranded Queen Sherri by his side, Savage garnered heat nicely while progressing through storylines opposite the likes of Dusty Rhodes and The Ultimate Warrior. Savage even went so far as to use his royal scepter as a weapon, using it to memorably smash Warrior over the head and cost him his WWE Championship at the 1991 Royal Rumble pay-per-view, thus setting up their iconic showdown at WrestleMania 7. Savage would turn face from there, organically dropping his kingly identity as his character made a sharp turn as a good guy, a color commentator, and reunited with Miss Elizabeth.
The Macho King gimmick set a blueprint for how a heel needed to conduct himself and Savage was able to make the most of his polarizing image with the fans.
