Will: Needs to go on and challenge Brock Lesnar
That Vince McMahon wants Roman Reigns to defeat Brock Lesnar for the Universal Title at WrestleMania 34 is the WWE's worst kept secret today.
And Lesnar's title reign has, so far, seen off the overtures of Samoa Joe at Great Balls of Fire and braved a three-pronged assault at SummerSlam... but will face a monstrous test against Strowman at No Mercy.
Reigns, on the other hand, "retired" The Undertaker at WrestleMania, was involved in a bruising destruction derby with Braun Strowman and heads into what could be the seminal moment of his rocket-strapped career at No Mercy, before presumably facing Brock Lesnar at WrestleMania 34.
And for that match to sell the way the WWE would prefer it to - not just as a clash of two bonafide Superstars but also as the culmination of Brock Lesnar's unconquerable run and Roman Reigns' coronation-in-waiting - neither of them can afford to take a loss on the road to WrestleMania.