#3 Charlotte Flair - Thumbs Down

Much like Orton, any time that Charlotte Flair "turns" it doesn't seem as monumental as when others do. When she is a heel she's usually loud and a braggart while also spewing rhetoric about being better than everyone else.
As a face, she talks a little less. Similar to Orton's turns, the main things that change are the opponents they face rather than tweaks in character. If she had a promo where she claimed that her constant bragging about being superior might have been misguided at times, then it would at least sell being a face. Even acknowledging through a promo that Becky Lynch has done wonders for the company would have at least given her a shred of being a wiser 'Queen.'
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Claiming to be better than everyone and shoving it in their face is her thing, but after the WWE Draft, bookers wanted Flair as a face until the inevitable showdown with Lynch. Flair has her section of fans regardless of whether she is a bad guy or a good guy, but subtle changes help to sell heel/face turns. When nothing is done, it doesn't really seem different to most astute fans.