#3 Samoa Joe

In what has been perhaps one of the most intriguing rivalries in recent memory, Samoa Joe's heelish mannerisms have brought legitimate attention to the WWE Championship.
While the Phenomenal One is a versatile competitor, but his championship run has fallen flat, courtesy of the bad-booking on the main roster.
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His feuds with Shinsuke Nakamura, Jinder Mahal, and Rusev have been underwhelming, and have brought no credibility and recognition to the most coveted prize in WWE history.
With Samoa Joe, the title has found a purpose, and with both superstars hell-bent on destroying each other, we could be in for a war next week at Hell in a Cell.
While many fans wanted to see this rivalry settled inside the Hell in a Cell, but judging by how fantastic Joe has been, as a heel, there's no denying that this could probably be 'the championship' match at Hell in a Cell.
The Destroyer's heel antics have always impressed the audience, and since they have taken this to a whole new level by involving A.J. Styles' family, Joe will definitely enter Hell in a Cell with a lot of heat and momentum.