#1 “Austin 3:16”
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This promo was completely ad-libbed, all the way down to the now-iconic Austin 3:16 bit. That one line is Steve Austin’s single-greatest quote of all time because it became synonymous both with the Attitude Era and with Austin himself. ‘Austin 3:16’ became an overnight sensation, and soon those words/numbers were plastered on several pieces of WWE merchandise.
Before anyone knew it, fans everywhere were buying any piece of WWE merchandise with ‘Austin 3:16’ plastered onto it, and thousands upon thousands of fan signs bearing that catchphrase started appearing in arena after arena.
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Austin became the true anti-hero badass that didn’t care who you were and kicked your ass anyway because he could. That’s what Austin 3:16 meant, and it served as a catalyst in Austin’s meteoric rise to the top of WWE and pro wrestling in general.
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