#2 “WHAT?”
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What started off as an inside joke involving a voicemail message and Christian became both one of the most iconic and most irritating catchphrases in WWE history.
At first, Austin used this one-word catchphrase to irritate his opponents and to bring the audience into his promos. Fans always love to feel like part of the show, so they got involved very quickly and with great enthusiasm. It wasn’t long before fans would chant ‘WHAT’ during Austin’s promos and they’d be louder during those segments than during any other part of the show.
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However, things took a turn for the worse after Austin left and later retired. Nowadays, fans start chanting ‘WHAT’ during any promo that they find boring, which can and does throw off the wrestlers in the ring. It has gone beyond the fans simply wanting to be part of the show; now some fans will start this chant whenever they’re bored and want to entertain themselves, even if that means that it’s at the expense of whoever’s cutting a promo.
Many wrestlers have been the victims of the now-dreaded ‘WHAT’ chant (including the Undertaker, for crying out loud). It has even reached a point where Austin himself has disavowed the chant and thinks that it has long surpassed its usefulness.
