Top 10 WWE heels from the Attitude Era and beyond

#7 Seth Rollins

Seth Rollins has emerged as a star in his heel role.

Seth Rollins pulled off perhaps the biggest heel turn of the PG Era when he betrayed The Shield to join The Authority. Since then, he has weaseled his way to the Money in the Bank briefcase, the World Heavyweight Championship and now the U.S. title.

Despite usually winning through interference or other heel tactics, Rollins also delivers lengthy promos to let everyone know how proud he is of his “accomplishments.”