#3 Bray Wyatt vs. Roman Reigns
Bray Wyatt created a diverse, creative character that made for a perfect foil for the babyfaces of WWE. When the company was looking for formidable heels to go up against their heavily pushed but much maligned babyface hero, Roman Reigns, they called on Wyatt. In 2015, Roman was in desperate need of a feud to elevate him outside of the title picture.
At Money In The Bank that year, Reigns was one of the favorites to win the briefcase. It seemed like a nice way to get him back into the WWE Title picture after his failure to win at WrestleMania 31. However, it wasn't the right time. Enter Bray Wyatt. The Eater of Worlds interfered just as Roman was fingertips away from retrieving the briefcase and costing him the match.
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This led to several months of battles between the two men. This included The Wyatt Family and Roman's Shield brethren Dean Ambrose. Ambrose and Reigns defeated The Wyatt Family at Summerslam 2015, while The Wyatt Family, with their debuting Braun Strowman, beat Reigns, Ambrose and Chris Jericho at Night of Champions.
Bray Wyatt cut some masterful promos against Roman Reigns. His "Anyone But You, Roman" diatribes were deeply engaging. He also used Reigns' commercial with his daughter to get inside his head. Roman got revenge for the mind games when he defeated Wyatt inside Hell In A Cell.
The two men would cross paths again over the years, but they drifted apart for a while. That was until Roman Reigns returned at Summerslam 2020 to lay out "The Fiend" following his Universal Title win over Braun Strowman. The very next week, Reigns defeated Bray Wyatt and Braun Strowman in a Triple Threat Match to win the Universal Championship. This proved to be their final confrontation.