#2 Mark Henry
It seemed like Mark Henry was going to announce his retirement on a June edition of Raw in 2013. The Worlds Strongest Man came to the ring wearing a pink blazer and looked all set to call time on his career in the WWE.
Henry sold the moment to perfection, it looked a sad moment as the then-WWE champion John Cena joined him in the ring. Cena paraded around the ring with Henry holding up the WWE title, the line "baby i'm coming home" also sold the moment well.
However as Cena hugged Henry, The World Strongest Man picked up the WWE champion and slammed him to the canvas. It was a shocking moment that took everyone by surprise and was to kick start a feud between Henry and Cena. Ultimately, Henry was defeated by Cena at the Money in the Bank pay-per-view, but the build up and delivery of this moment was the perfect heel turn for Henry to gather momentum going into this match.
Although this heel turn was not as high profile as others on the list, it is a classic example of the WWE swerving the audience by having them believe Henry was to retire and then twist at the last moment by having him destroy the biggest babyface in the company John Cena. Henry's run from here was less then memorable but this moment was pulled off to perfection.