#4 Bret Hart
The Bret Hart-Steve Austin double turn at WrestleMania 13 is a classic heel turn that cemented Bret Hart's status as one of the top villains in WWE during 1997.
It was during the submission match in The Rosemont Horizon at WrestleMania 13 when Bret Hart fought it out with Steve Austin. After a bloody encounter, Bret would put the sharpshooter on Austin, who instead of quitting, passed out from the pain which forced referee Ken Shamrock to end the match. The crowd in Chicago were right behind Austin, and Bret attacking him after the match established his status as a villain.
A top AEW star just called one of his colleagues 'spoiled' and 'narcissistic' HERE.
This was a heel turn demonstrated through a wrestling move rather than words and it was an example of wrestling storytelling at its best. The build up which saw Bret slowly making the transition to a heel, included The Hitman growing more and more frustrated with WWE management, leading him to lashing out at various points. Not to mention that the 'I Quit' match Bret had with Austin at this WrestleMania was one of the best bouts in 'Mania history. It told the perfect story of a whiny, frustrated babyface turning heel, while the popular villain went the other way to turn face.