By Gaawd
If there was a steel chair shot or if there was blood, JR would immediately go on to invoke god as he described the horror in the ring by using the above expression. From the Undertaker tossing Mankind thorugh the cage to the Rikishi being choke slammed off the top of the steel structure, Jim Ross certainly left no stone unturned in expressing the horrific occurrences in the WWE.
He would look awestruck at what happened and then look at the king and say ’by gaawd King, good god almighty’ and then proceed to describe the event. Trust me, with the Attitude era back in the day, every show had quite some’ by gaawd’ references.
Business is about to pick up
This was JR’s way of saying that things are about to get interesting. He would reserve this comment generally for the Royal Rumble match PPV. When there are a handful of midcarders in the ring and then a top dog is about to enter the rumble, JR would express saying that things are about to get un-boring again.
He also used this when a face character was getting beaten down by a heel group and another face superstar came down to the rescue. Austin, being the perennial face back then was always treated with this expression when he used to come down and manhandle the authority.
Stone Cold! Stone Cold!
When the entire attitude era centred around one man and his fight against the authority, you sure as hell know that JR would always have his back. Being the ‘face’ commentator in the duo, Jim Ross always had a special liking for Austin. He would put more than a 100 percent into every expression when he described the rattlesnake and calling out his name in an expression that sounded like a thousand exclamations was just one of them.
Every interference, every stunner and every Austin trick ( from beer trucks to monster trucks) was greeted with a ‘Stone Cold!! Stone Cold!! expression in a rather bloodshot voice. The most notable among them being when Austin returned to save the WWE from a ECW- WCW invasion. The moment was so electric that a conventional wrestling fan would get goosebumps merely hearing how JR described the proceedings.
We certainly miss him now without a doubt, for he was WWE’s most iconic commentator ever.