#1. John Cena
I think many of you saw this one coming. As the top face of the company for a decade, it is no surprise that John Cena is number one on our list of merchandise movers. He attracts many, notably women and children who want to dress just like their superhero.
Due to his longevity, Cena has surpassed every WWE Superstar in merchandise sales. Though he may not have broken Stone Cold and The Rock’s records in terms of peak sales, the leader of the Cenation’s merchandise still surely remains at an all-time high in terms of variety.
Apart from a new t-shirt design roughly every quarter, the WWE Shop comes out with many other items to sell under Cena’s category, such as towels, wrist bands, foam fingers, pajamas, lamps, phone cases, etc. Much more of these are then produced when he comes out with a new color scheme!
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