It wouldn’t be fair to put anyone else in this spot except for Stone Cold Steve Austin. Austin’s rise to fame in the WWF was because of his anti-hero gimmick, as he tore through the WWF management and locked horns in an intense feud with the chairman of the WWF, Vince McMahon. The Austin era saw WWF achieve more success than any other period, and the fans loved Steve Austin for going against the WWF management.
Austin’s blue collared redneck gimmick inspired the fans to live through him, as he took on his boss and annihilated Vince McMahon on more than one occasion. With Austin becoming arguably the biggest superstar in the history of the industry, he was and will always be considered the greatest ‘rebel’ in professional wrestling.
Honourable mention: Roddy Piper.