#3 Adam Cole
In the third spot, we have the wrestler who made history this year when he became the longest reigning and possibly the greatest NXT Champion of all time, Adam Cole.
The Undisputed Era's leader didn't need to be in the main roster to be a top guy in the company. The Panama City Playboy continues to shock the system by putting on fantastic matches against the likes of Tommaso Ciampa, Velveteen Dream, and more. With his captivating aura along with his heel persona, Cole is a star wrestler indeed.
A run in the main-roster is certainly in the books for Cole and his stablemates (Strong, O'Reilly, and Fish) as they'll surely help the ratings draw higher numbers. The fans will surely tune in when The Undisputed Era ruthlessly runs roughshod over the main roster. We saw a glimpse of that when they, along with other NXT wrestlers, invaded RAW and SmackDown last year during the Survivor Series season.
Cole's NXT Title reign is under serious scrutiny these days. After Karrion Kross made his intentions clear, Keith Lee, Johnny Gargano and Finn Balor also staked a claim to his throne.
The Panama City Playboy will face the winner of next week's Triple Threat NXT North American Title Match between the trio. Cole will face the NXT North American Champion on the July 8th episode of NXT.
As the top wrestler in NXT, he is certainly the benchmark on the brand. With him having a historic reign, it seems like he's not bound to lose the title just yet.