#2 Jimmy Snuka
Jimmy Snuka had iconic segments as part of the WWE. His splash from the top of a steel cage at Madison Square Garden was the inspiration for quite a few future WWE Champions - including Mick Foley and Jeff Hardy.
Always billed as a top talent, he was also part of the incredible Piper's Pit segment which ended with Roddy Piper blasting a coconut over his head. Snuka even had a WrestleMania return at the age of 66, taking on Chris Jericho as part of the legends vs Jericho handicap match.
Snuka held over 35 titles during his career, but he never won a title in the WWE. He held the NWA Pacific Northwest title six times and the NWA Eastern Heavyweight Championship twice, but a title in a major promotion eluded him.
Title success has also eluded Snuka's daugher, Tamina, in the Women's division.