What if Brock Lesnar Wins Universal Title and Shows up at UFC 230?

#3. A fully cross-promoted fight

Vince McMahon may, for the first time, actively help promote a UFC fight.

If WWE were to roll the dice on sending its top champion into the UFC Octagon for a shoot title fight, we have to assume they’re making a calculated gamble that they don’t mean to keep a secret. For the potential of Lesnar making history if he were to win gold in UFC while reigning as WWE’s Universal title holder, we can expect WWE to get on promoting this particular fight.

WWE and UFC have acknowledged each other, including WWE going so far as to plug Lesnar’s confrontation with Daniel Cormier from UFC 226 on social media and their website. This would mark a rare occurrence of WWE actively promoting a UFC fight, though, as typically crossover performers have only worked for one of the companies at a time. WWE seemed to quietly distance itself from Lesnar the last time he fought in MMA in between WWE appearances.