#4. The champion
It’s hard to imagine CM Punk coming out of retirement for anything less than a top spot. He’s known to be financially set and made no bones about his creative frustrations with WWE. Getting pushed on top of AEW could stroke his ego, yes, but also demonstrate that AEW is taking him seriously and allow him a role that would be given time on TV and the spotlight that comes with being the most featured star in a promotion.
Of course, in addition to satisfying Punk himself, the guy is a recognizable star who walked out on WWE, meaning that he has the credibility to match Chris Jericho who turned down a new contract from Vince McMahon, and Kenny Omega whom WWE reportedly bent over backwards trying to sign.
Punk as the champion and face of AEW would go a long way toward defining the fledgling company’s identity and reinforcing the idea that they’re a promotion to be taken seriously.