#3. Working heel

CM Punk spent more time as a face than as a heel in WWE, but that’s not necessarily because he was better in a good guy role. Despite his relatively small size making him a natural underdog, and his straight edge sensibilities making it easy for WWE to push him as a role model, there’s a real argument to be made that Punk was only a face because he was so good in his heel work that fans wouldn’t boo him.
Working in AEW could press the reset button for Punk as he re-embraces his more villainous side. He’s a wicked heel promo, and while he spent much of his WWE run portrayed as an upstart, in AEW he could readily transition to more of a veteran legend spot and become the mountain for less established faces to overcome as they work toward their rises to full blown stardom.
Female superstar says she inspired John Cena turning heel HERE