#3 Split personalities

Cody has explained in multiple interviews that in the latter days of his WWE run, he pitched an unusual idea to management.
At the dawn of the new brand split, when he was firmly cast as Stardust, he suggested that he continue to play that gimmick on one brand while he returned to the Cody Rhodes character on the other.
He seemed to acknowledge that he wasn’t lined up to be a top guy but wanted the challenge of playing the two gimmicks at once. In the powers that be denying him, he was not only creatively disappointed, but felt disrespected for not getting the opportunity.
If WWE were unwilling to make Cody any promises of a big push, one compromise might be to give him the green light to pursue this oddball booking he seems to have been so passionate about.
Moreover, it is a compelling idea that could offer something genuinely different in the modern WWE landscape.