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2. More crossover from UFC
Recent years have seen more and more crossover between UFC and WWE. To be fair, that’s not all by design, as WWE would probably just as soon not have seen Brock Lesnar ever return to the Octagon after he came back to WWE in 2012, not to mention that CM Punk’s turn to MMA has failed to impress.
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Still, WWE has been shrewd in capitalizing on fighters who crossed over to their domain. Lesnar has had a more serious edge and mystique since coming back from his successes in the world of MMA. Moreover, it was the star power Ronda Rousey generated in UFC that has set her up to take flight as the top female star for WWE today.
Daniel Cormier is a star in his own right, but doesn’t have the crossover appeal of a Lesnar or Rousey. If he were to go to WWE, it may well signal the floodgates opening of more stars coming over from MMA, or more crossover between the two brands.
