What if WWE ends the brand split?

#3 FOX features big stars

Without a brand split, FOX would likely feature the biggest stars WWE can muster on SmackDown

One of the dangers of WWE not featuring separate rosters for Raw and SmackDown is that, historically, there’s a tendency for SmackDown to devolve into the B-show.

It’s a fair enough thing to happen, given that all of the top stars can’t be expected to work both shows every week (on top of PPVs), and because Raw has traditionally been viewed as the company’s flagship, most watched show.

This fall will see SmackDown move from the USA Network to FOX, in the first time a major network of this magnitude has aired WWE programming on a weekly basis.

It does not make sense under this context that SmackDown would be a secondary consideration. Instead, if anything, it would make sense for the blue show to have the bigger stars featured.

Some have suggested that SmackDown’s move to FOX may be at the heart of the dissolving brand split so that both shows can benefit from WWE’s biggest names.

It’s unclear if that’s true, but having one, unified roster would certainly afford WWE the most liberties and opportunities to book its biggest names on either show as it sees fit.