2. A mature angle

Adult themed content has always sold well. The Attitude Era saw WWE take advantage of that principle as female stars like Sunny and Sable became break out stars rooted less in their wrestling ability than combining their attractiveness with salacious storytelling.
WWE didn’t necessarily shy away from some degree of mature content in the years to follow either, not least of all including Edge finding the foundation of his first main event push via a partnership with Lita that played off of an alleged real life affair.
If WWE moves back toward a TV-14 product, we could expect them to take advantage of that extra latitude by putting some of its male and female talent together for at least one adult-themed charged angle to test the waters and reignite that facet of WWE’s storytelling. The company seemed to be taking a step in that direction with the abandoned Emmalina character, and could really explore it more fully in a TV-14 environment.